Marketing 1001

Here are the notes from the depressing books at the library:

1. Proposal includes: (1) cover letter (query), (2) cover title page, (3) overview (the quick pitch), (4) marketing information, (5) competitive analysis, (6) outline, (7) Author Bio Sketch, (8) Sample Chapters, (9) Endorsements, (10) Attachments

2. Overview includes: (1) what it is about, (2) why it should be published, (3) why you are the perfect person to write it.

3. Marketing Analysis Includes: (1) Audience - who they are and why they'll buy it, (2) Book and readers, (3) how big is the base, (4) will it increase, (5) shelf life, (6) shopping - where will they buy it and why.

4. A checklist for the proposal: (1) Is the idea concrete and does the outline communicate that?, (2) Research - how is this project unique, (3) Sample Chapters, (4) Publish Journals, (5) Brainstorm 3 or 4 subject categories and communicate these, (6) use index, (7) query.

AAR - The Association of Author's Representatives